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Pernille Bruun

I help organizations create places that make a difference.

I believe that the places we create shape the way we work, learn, meet and live.

In an era where technology and AI are taking over, the physical environment is becoming more important than ever. Not just how it looks, but how it impacts people, communities, and the outcomes we want to create.

That's why I work with strategic design.

Not as a design exercise, but as a tool to translate ambitions into concrete solutions.

I help companies, municipalities and organizations develop concepts, spaces and places that create value for people, brands, business and our common future.

 

Creating Better Places

Creating Better Places is my personal development track.

Here I research and develop new concepts where nature, community, sustainability and strategic design meet.

I think we will need new types of places. Places where people can collaborate, recover, learn, experience and create relationships in new ways.

It can be anything from workplaces and learning environments to destinations, retreats, community houses or new concepts in nature.

 

My background

I am a trained industrial designer specializing in retail design and have more than 20 years of experience with strategic design, concept development and development of physical environments.

As founder of MODUS, I have built a company, brand and teams and completed more than 400 projects - from strategy and concept development to implementation.

I currently work both through MODUS and as a strategic advisor via pbruun.com, where I act as a sparring partner, project partner, board member or permanently affiliated consultant.

 

My goal is simple:

To help organizations make better decisions about the places, experiences and concepts they invest in.

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Behind:

Privately, I am a mother of 2 and married to Anders.

I am originally from South Jutland, but live in Silkeborg. In my spare time I love traveling with my family, kayaking, winter swimming, playing water polo and doing creative projects.

Experience

Retail design, interior design help, interior designer, furniture, store design, store interior, store concept, furniture design, store furniture, office interior, floor plan, trade show design, showroom, shop in shop, concept development, design company, Interior design solutions, chain concept, podium, counter, display, store interior, design of furniture, help with store interior, help with office interior, help with interior design. architectural drawing, floor plan, 2D drawing, 3D drawing, brainstorm, mood board, technical drawings, dimensional drawings, production drawings, interior, store visit, Store Check. re-design, successful spaces, brand DNA, brand managenet, space management, visual merchandiseing, strategy and knowledge, retail solutions, customer flow, customer behavior, lighting, consumer behavior, trend, trend spotting, turnkey, online vs. offline, retail blog, retail news, 360 degrees retail, the future of retail, mega trends, omni channel, MODUS A/S, modus.dk, Riis Retail, Expedit, I

Founder & Strategic Design Director

From Nov 2014 - now

Furnishing, concept development and turnkey contracting: www.modus.dk

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Strategic Design & Concept Advisor | pbruun.com

Year: 2025 - now

Bestseller, JACK&JONES - retail design, concept development, domicile etc.

Retail design, interior design help, interior designer, furniture, store design, store interior, store concept, furniture design, store furniture, office interior, floor plan, trade show design, showroom, shop in shop, concept development, design company, Interior design solutions, chain concept, podium, counter, display, store interior, design of furniture, help with store interior, help with office interior, help with interior design. architectural drawing, floor plan, 2D drawing, 3D drawing, brainstorm, mood board, technical drawings, dimensional drawings, production drawings, interior, store visit, Store Check. re-design, successful spaces, brand DNA, brand managenet, space management, visual merchandiseing, strategy and knowledge, retail solutions, customer flow, customer behavior, lighting, consumer behavior, trend, trend spotting, turnkey, online vs. offline, retail blog, retail news, 360 degrees retail, the future of retail, mega trends, omni channel, MODUS A/S, modus.dk, Riis Retail, Expedit, I

CREATIVE STORE DESIGNER

Year: 2012-2013

Bestseller, JACK&JONES - retail design, concept development, domicile etc.

Retail design, interior design help, interior designer, furniture, store design, store interior, store concept, furniture design, store furniture, office interior, floor plan, trade show design, showroom, shop in shop, concept development, design company, Interior design solutions, chain concept, podium, counter, display, store interior, design of furniture, help with store interior, help with office interior, help with interior design. architectural drawing, floor plan, 2D drawing, 3D drawing, brainstorm, mood board, technical drawings, dimensional drawings, production drawings, interior, store visit, Store Check. re-design, successful spaces, brand DNA, brand managenet, space management, visual merchandiseing, strategy and knowledge, retail solutions, customer flow, customer behavior, lighting, consumer behavior, trend, trend spotting, turnkey, online vs. offline, retail blog, retail news, 360 degrees retail, the future of retail, mega trends, omni channel, MODUS A/S, modus.dk, Riis Retail, Expedit, I

RETAIL DESIGNER & CONCEPT RESPONSIBLE

Year: 2011-2012

Design studio: Retail design, concept development, SIS etc.

Retail design, interior design help, interior designer, furniture, store design, store interior, store concept, furniture design, store furniture, office interior, floor plan, trade show design, showroom, shop in shop, concept development, design company, Interior design solutions, chain concept, podium, counter, display, store interior, design of furniture, help with store interior, help with office interior, help with interior design. architectural drawing, floor plan, 2D drawing, 3D drawing, brainstorm, mood board, technical drawings, dimensional drawings, production drawings, interior, store visit, Store Check. re-design, successful spaces, brand DNA, brand managenet, space management, visual merchandiseing, strategy and knowledge, retail solutions, customer flow, customer behavior, lighting, consumer behavior, trend, trend spotting, turnkey, online vs. offline, retail blog, retail news, 360 degrees retail, the future of retail, mega trends, omni channel, MODUS A/S, modus.dk, Riis Retail, Expedit, I

DESIGNER

Year: 2002-2003

Design studio: retail and office design.

Retail design, interior design help, interior designer, furniture, store design, store interior, store concept, furniture design, store furniture, office interior, floor plan, trade show design, showroom, shop in shop, concept development, design company, Interior design solutions, chain concept, podium, counter, display, store interior, design of furniture, help with store interior, help with office interior, help with interior design. architectural drawing, floor plan, 2D drawing, 3D drawing, brainstorm, mood board, technical drawings, dimensional drawings, production drawings, interior, store visit, Store Check. re-design, successful spaces, brand DNA, brand managenet, space management, visual merchandiseing, strategy and knowledge, retail solutions, customer flow, customer behavior, lighting, consumer behavior, trend, trend spotting, turnkey, online vs. offline, retail blog, retail news, 360 degrees retail, the future of retail, mega trends, omni channel, MODUS A/S, modus.dk, Riis Retail, Expedit, I

Board member

From June 2021 - now

Retail of the future, urban development and strategic advice

Retail design, interior design help, interior designer, furniture, store design, store interior, store concept, furniture design, store furniture, office interior, floor plan, trade show design, showroom, shop in shop, concept development, design company, Interior design solutions, chain concept, podium, counter, display, store interior, design of furniture, help with store interior, help with office interior, help with interior design. architectural drawing, floor plan, 2D drawing, 3D drawing, brainstorm, mood board, technical drawings, dimensional drawings, production drawings, interior, store visit, Store Check. re-design, successful spaces, brand DNA, brand managenet, space management, visual merchandiseing, strategy and knowledge, retail solutions, customer flow, customer behavior, lighting, consumer behavior, trend, trend spotting, turnkey, online vs. offline, retail blog, retail news, 360 degrees retail, the future of retail, mega trends, omni channel, MODUS A/S, modus.dk, Riis Retail, Expedit, I

EXTERNAL CENSOR

From April 2015 - now

Censor at university level with design & business.

Strategic design is not about making something prettier.

It's about creating the results you want.

Design only becomes strategic when it supports a company's goals, culture and people.

Therefore, the process rarely begins with materials or furniture.

It begins with questions:

  • What should the place be able to do?

  • What behavior do we want?

  • Who do we design for?

  • How does the location support the organization's strategy?

When the answers are clear, design becomes a strategic tool – not an expense.

What is Strategic Design?

 

It depends on what room or concept it is, but examples.

Hospitality, destinations and new concepts:

Places that make people stay longer, return and create relationships, community, etc. – because the experience is strategically thought out from the start.

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Workplaces: Workplaces that support collaboration, well-being, innovation and efficiency.

Several of my clients say after implementation that they experience greater well-being, better collaboration and increased innovation in everyday life.

 

Retail : Stores that make it easier to navigate strengthen the brand experience and create better customer experiences. One of my retail projects resulted in a documented 53% increase in sales. Other projects have created improvements in customer behavior, experience and revenue.

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How can we use Strategic Design?

 

 

What do my customers say?

We have felt a great commitment throughout the project. Pernille has been very solution-oriented despite an unpredictable industry and time. Even in this situation, Pernille showed great flexibility and found solutions.

- Tina Søgaard, Brand Developer & Owner/Founder of Ecooking

Results from previous projects

✓ More than 400 completed projects

✓ More than 20 years of experience & trained in this field

✓ Documented sales increase of up to 53%

✓ Projects where customers describe: increased well-being, innovation and efficiency

✓ Experience from international brands, SMEs, chains and public organizations

See how I can help you, right here

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